The most expensive logos in world history

Logos are a very important part of any business. They are the first thing that customers see, and they can make or break a company. Many businesses spend a lot of money on their logos in order to make sure that they are perfect. In this blog post, we will take a look at some of the most expensive logos in world history. Some of these logos cost millions of dollars to create, and they are absolutely stunning!

 

Coca-Cola

The first logo on our list is the Coca-Cola logo. This logo was created by John Pemberton, and it cost him a total of $23.00 to create. The Coca-Cola logo is one of the most recognizable logos in the world, and it has been used by the company for over 100 years.

The famous red and white logo that we all know and love today actually didn’t come about until 1885. Prior to that, the company had used a variety of different designs and colors for its branding. It wasn’t until 1886 that Coca-Cola began using the now-iconic cursive script for its name.

Interestingly enough, the very first Coca-Cola logo was actually created by John Pemberton’s bookkeeper, Frank Mason Robinson. Robinson came up with the name “Coca-Cola” and designed the now ubiquitous Spencerian script logo. While it’s impossible to put an exact price tag on how much the Coca-Cola logo is worth today, it’s safe to say that it’s easily one of the most valuable logos in the world.

 

Microsoft

The next logo on our list is the Microsoft logo. This logo was created by a graphic design firm called Turner Duckworth, and it cost Microsoft a whopping $100 million to create! The Microsoft logo is a simple design that features the company’s name in a custom typeface.

The Microsoft logo was created in 1987, and it has undergone a few slight changes over the years. However, the overall look and feel of the logo has remained relatively unchanged. In 2012, Microsoft unveiled a new logo that featured a multi-colored window instead of the traditional blue one.

While the new logo was met with some criticism, Microsoft has stuck with it for nearly seven years now. And given the massive amount of money that they spent on it, it’s safe to say that they’re not going anywhere anytime soon!

 

Google

Google’s logo was also created by Turner Duckworth, and it cost Google a $200 million! The Google logo is a simple design that features the company’s name in a custom typeface.

In 2015, Google unveiled a new logo that featured a multi-colored “G” instead of the traditional blue one.

The Google logo has undergone several changes since the company’s inception in 1998. The most recent redesign was unveiled in September 2015, and cost an estimated $100 million.

This is not the only time Google has spent big money on a logo redesign. In 2010, the company hired London-based design firm Saffron to create a new look for its various apps and products. That revamp reportedly cost $600,000.

 

Pepsi

Another expensive logo in world history is the Pepsi logo. This logo was created by Bradbury Thompson, and it cost Pepsi a total of $35,000 to create. The Pepsi logo is also very recognizable, and it has helped to make Pepsi one of the most popular sodas in the world.

The new logo was the brainchild of Alan Pottasch, who was then Pepsi’s design director. He wanted a “universally recognized” symbol that could be used in all countries, regardless of the alphabet. The final product cost $23 million to create and is one of the most expensive logos in world history. The new logo made its debut in October 2008 and was met with mixed reviews. Some people loved it, while others thought it was too simple and uninspired. Regardless of the public opinion, the new logo has become an iconic symbol of the Pepsi brand.

 

Audi

Audi’s original logo was intertwined rings that represented the four now defunct auto companies that merged to create Audi’s predecessor company, Auto Union. These rings were intended to represent the unity of the four brands. The current Audi logo has remained relatively unchanged since 1909, when it debuted on the first Audi car.

While the current logo is a fairly simple design, it is still one of the most expensive logos in world history. It is estimated that the total cost of creating and maintaining the Audi brand exceeds $13 billion dollars. That makes it one of the most valuable car brands in the world.

What makes Audi’s logo so expensive is its ubiquity. The logo can be found on everything from cars to clothing to advertising. It is one of the most recognized logos in the world, and it has helped to make Audi one of the most successful luxury car brands.

 

Olympic Games 

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate. The Olympic Games are considered to be the world’s foremost sports competition with more than 200 nations participating.

The first logo for the modern Olympics was designed by Pierre de Coubertin, the founder of the International Olympic Committee, and debuted at the 1920 Summer Olympics. The interlocking rings represented “the union of the five inhabited regions of the world which participated in the inaugural edition of the modern Olympic Games: Africa, the Americas, Asia, Australia and Europe.”

Since its debut nearly a century ago, there have been a number of changes and evolution to the Olympic logo. For example, at the 1948 Summer Olympics in London, the rings were given their now-familiar colors: blue, yellow, black, green, and red on a white field.

The most recent change to the Olympic logo came for the 2020 Tokyo Summer Olympics, when it was announced that “emoji versions” of the interlocking rings would be used in promotion of the games. The use of emoji is intended to appeal to a younger audience and add a “fun and modern” feel to the games.

 

That’s all! We hope you enjoyed reading about the most expensive logos in world history. Do you have a favorite logo? Let me know in the comments below. Thanks for reading!

 

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